We examine the combined effects of popularity and feelings of being important to reaching a goal by testing how people react to situations in which their own behavior is pivotal or not, as well as the popularity of the action. We conduct a laboratory experiment to cleanly fix beliefs about the...

A popular fundraising tool is donation matching, where every dollar is matched by a third party. But field experiments find that matching does not always increase donations. This may occur because individuals believe that peer donors will exhaust the matching funds, so their donation is not...

A popular fundraising tool is donation matching, where every dollar is matched by a third party. But field experiments find that matching does not always increase donations. This may occur because individuals believe that peer donors will exhaust the matching funds, so their donation is not...

A popular fundraising tool is donation matching, where every dollar is matched by a third party. But field experiments find that matching does not always increase donations. This may occur because individuals believe that peer donors will exhaust the matching funds, so their donation is not...

Charitable giving has been about 2% of US GDP since the turn of the century. A popular fundraising tool is donation matching where every dollar is matched by a third party. But field experiments find that matching does not always increase donations. This may occur because individuals believe...