Raithel, Sascha; Wilczynski, Petra; Schloderer, Matthias P. - In: Journal of Product & Brand Management 19 (2010) 6, pp. 389-400
Purpose – The purpose of this paper is to examine the value‐relevance of corporate reputation during times of crisis. The paper seeks to extend the view beyond the traditional focus on the cognitive component of reputation, shed light on its affective component, and integrate the perceptions...