Scott Rosenbaum, Mark; Smallwood, Jill - In: Journal of Services Marketing 27 (2013) 6, pp. 472-484
Purpose – This article aims to empirically illustrate the socially supportive role of cancer resource centers in their members' lives. Design/methodology/approach – The authors employ the Multidimensional Scale of Perceived Social Support and the QLQ-C30 to investigate the relationships...