Search Results - person:"Sestino, Andrea"

Machine learning and artificial intelligence use in marketing : a general taxonomy

De Mauro, Andrea; Sestino, Andrea; Bacconi, Andrea - In: Italian journal of marketing : ITJM 2022 (2022) 4, pp. 439-457

Persistent link: https://www.econbiz.de/10013486217

Decoding the data economy : a literature review of its impact on business, society and digital transformation

Sestino, Andrea; Kahlawi, Adham; De Mauro, Andrea - In: European journal of innovation management 28 (2025) 2, pp. 298-323

Persistent link: https://www.econbiz.de/10015397005

An explorative analysis of the antecedents and consequents of gamification in the digital therapeutic context

Sestino, Andrea; Bernardo, Alessandro; Rizzo, Cristian; … - In: European journal of innovation management 28 (2025) 4, pp. 1315-1341

Persistent link: https://www.econbiz.de/10015397126

The Digital Paradigm Shift for a New Business DNA : Implications for Business, Consumers, and Societies

Sestino, Andrea; Nasta, Luigi - 2025

Chapter 1: Introduction: Evolving Consumers, Companies, and Societies. Do We Remember Why Companies Exist? -- Chapter 2: The Relationship Between Individuals' Wellbeing and Individuals' Reactions to New Digital Technologies. A Review -- Chapter 3: The Crucial Role of Perceived Wellbeing in...

Persistent link: https://www.econbiz.de/10015166575

The combined effect of behavioural activation system and perceived anthropomorphism on individuals' intention to use digital therapeutics tools for asthma and respiratory-related diseases

Sestino, Andrea; Nasta, Luigi; Rossi, Marco Valerio; … - In: Technology analysis & strategic management 37 (2025) 12, pp. 3271-3284

Persistent link: https://www.econbiz.de/10015549846

The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation

Sestino, Andrea - In: Journal of retailing and consumer services 76 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014460780

Consumers' innovativeness and conspicuous consumption orientation as predictors of environmentalism : an investigation in the context of smart mobility

Sestino, Andrea; Amatulli, Cesare; Guido, Gianluigi - In: Technology analysis & strategic management 36 (2024) 1, pp. 59-72

Persistent link: https://www.econbiz.de/10014450798

Integrating Internet-of-Things technologies in luxury industries : the roles of consumers’ openness to technological innovations and status consumption

Sestino, Andrea; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Technology analysis & strategic management 36 (2024) 11, pp. 3577-3591

Persistent link: https://www.econbiz.de/10015114896

The effect of fervid attachment to religious rites on tourism: evidence from the Holy Week in Southern Italy

Sestino, Andrea; Pino, Giovanni; Guido, Gianluigi - In: Journal of Cultural Heritage Management and Sustainable … 13 (2021) 2, pp. 201-218

Purpose The purpose of this paper is aimed to examine natives' Fervid Attachment to religious rites, as a part of cultural heritage, in its extrinsic (sense of belonging, rituality) and intrinsic (intimate bond, emotionality) characteristics, by shedding light on how leveraging on these...

Persistent link: https://www.econbiz.de/10014847793

Fashion brands and emerging markets' opportunities : a literature review from a consumer behaviour and marketing perspective

Sestino, Andrea; Di Matteo, Serena; Amatulli, Cesare - In: Fashion Marketing in Emerging Economies Volume I : …, (pp. 23-45). 2023

Persistent link: https://www.econbiz.de/10013543047