As influencer marketing evolves into a dominant force in the marketing landscape, it necessitates a deeper theoretical exploration to understand its strategic implementations and impacts. This article examines the dynamics of influencer marketing within the growing creator economy, emphasizing...

Online communities exist in many forms and sizes. Yet, there is limited insight into why some online communities are sustainable, while others disappear. We find that in order to maintain sustainability, online communities exhibit a typical hierarchical social circle structure that balances...

Advertisements that present the image of the slim figures of models, movie actors and celebs are often blamed in triggering anorexia. In this paper we suggest that the slim model effect on consumers' weight is substantially greater than previously estimated due to its role in the emergence of...

The average worker in the US needs to work more than a year to earn his or her CEO's daily wage. The well-accepted justification among economists for these huge wage gaps is the necessity to achieve economic efficiency, in terms of efficient allocation in the labor market and incentivizing...