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Sharma, Bodh Raj
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Journal of global marketing
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Metamorphosis : a journal of management research
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ECONIS (ZBW)
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A qualitative investigation of shopping behavior of customers at bottom of the pyramid
Sharma, Bodh Raj
;
Gupta, Nikita
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012650607
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2
Exploring the impact of retailing ethics on customer satisfaction
Sharma, Bodh Raj
;
Sharma, R. D.
- In:
Metamorphosis : a journal of management research
12
(
2013
)
2
,
pp. 13-21
Persistent link: https://www.econbiz.de/10010514879
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