Online store atmosphere is an important determinant of shopping behavior. The rapid growth of online social networks means it is widely used in online stores in many patterns. We seek to address the lack of systematic research on how customer-to-customer social environment can influence consumer...

This study aims to understand how the characteristics of online social network structure can impact consumer purchase intention through network involvement. We propose and analyse that a consumer's decision for purchasing from the deal-of-the-day Websites is affected by the characteristics of...

This research examined customer perceptions of the value and effectiveness of retailers' art and cultural sponsorship. In order to explain detailed values of cultural sponsorship, the values were classified into four categories: emotional, economic, relational, and socially responsible. This...

This article discusses factors affecting the success of international strategic alliances, specifically market orientation and communication methods. The study empirically compares market orientation and methods of communication with strategically allied SMEs (small and medium enterprises) in...