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International journal of nonprofit and voluntary sector marketing
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Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
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How international nonprofits build brand equity
Laidler-Kylander, Nathalie
;
Simonin, Bernard L.
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003819443
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