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Bundling as a Strategy for New Product Introduction: Effects on Consumers' Reservation Prices for the Bundle, the New Product, and Its Tie-in
Simonin, Bernard L.
;
Ruth, Julie A.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 219-230
Persistent link: https://www.econbiz.de/10006742226
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