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~type_genre:"Aufsatz im Buch"
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Simonin, Bernard L.
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Brand management ; Vol. 3
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The multinational enterprise and the emergence of the global factory
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ECONIS (ZBW)
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Organizing the modern firm in the worldwide market for market transactions
Liesch, Peter Wayne
;
Buckley, Peter J.
;
Simonin, Bernard L.
- In:
The multinational enterprise and the emergence of the …
,
(pp. 78-99)
.
2014
Persistent link: https://www.econbiz.de/10010461266
Saved in:
2
Collaborating, learning and leveraging knowledge across borders : a meta-theory of learning
Salk, Jane E.
;
Simonin, Bernard L.
- In:
Handbook of organizational learning and knowledge management
,
(pp. 605-633)
.
2011
Persistent link: https://www.econbiz.de/10009245012
Saved in:
3
Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
-
2010
Persistent link: https://www.econbiz.de/10003924399
Saved in:
4
The importance of collaborative know-how : an empirical test of the learning organization
Simonin, Bernard L.
-
2008
Persistent link: https://www.econbiz.de/10003797572
Saved in:
5
An empirical investigation of the process of knowledge transfer in international strategic alliances
Simonin, Bernard L.
-
2006
Persistent link: https://www.econbiz.de/10003410931
Saved in:
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