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Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes
Simonin, Bernard L.
;
Ruth, Julie A.
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2010
Persistent link: https://www.econbiz.de/10003924399
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The importance of collaborative know-how : an empirical test of the learning organization
Simonin, Bernard L.
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2008
Persistent link: https://www.econbiz.de/10003797572
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