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  • Search: person:"Sirisagul, Kanya"
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Year of publication
Subject
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Advertising 1 Advertising industry 1 Brand management 1 Comparison 1 Globalisierung 1 Globalization 1 Markenführung 1 Vergleich 1 Werbewirtschaft 1 Werbung 1
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Type of publication
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Article 2
Type of publication (narrower categories)
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Aufsatz im Buch 1 Book section 1 Reprint 1
Language
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English 1 Undetermined 1
Author
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Sirisagul, Kanya 2
Published in...
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International marketing ; Vol. 2 1 Journal of global marketing 1
Source
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ECONIS (ZBW) 1 OLC EcoSci 1
Showing 1 - 2 of 2
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Global advertising practices : a comparative study
Sirisagul, Kanya - 2008
Persistent link: https://www.econbiz.de/10003656186
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EDITORIAL - Global Advertising Practices: A Comparative Study
Sirisagul, Kanya - In: Journal of global marketing 14 (2000) 3, pp. 77-98
Persistent link: https://www.econbiz.de/10006981286
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