Skořepa, Ladislav; Hes, Aleš - In: Acta Universitatis Bohemiae Meridionales 8 (2005) 1, pp. 45-50
The author of this contribution acquaints with marketing examination results, which relates to czech product promotion on the buyers´ market with the KlasA brand knowledge . The function of this brand is to promote internal, high quality agricultural and food products. The chance of internal...