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  • Search: person:"Smith, Johnpaul"
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Year of publication
Subject
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social marketing 2 Brand management 1 Business ethics 1 Consumer behaviour 1 Consumer experience 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Konsumentenverhalten 1 LGBTQIA+ 1 Markenführung 1 Marketing 1 Marketing management 1 Marketingmanagement 1 Rainbow Tick 1 Rainbow communities 1 Social Marketing 1 Social marketing 1 Socially responsible marketing 1 Unternehmensethik 1 behavioural change 1 branding 1 competitive strategy 1 critique 1 gender 1 macro-social marketing 1 macromarketing 1 marketing management 1 queering 1 social marketing ethics 1 third-party certification 1
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Online availability
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Free 2 Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 3
Author
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Kennedy, Ann-Marie 3 Smith, Johnpaul 3 Veer, Ekant 1
Published in...
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC) 1 Journal of macromarketing 1 Journal of marketing management : JMM ; journal of the Academy of Marketing 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
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Queering rainbow social marketing : ensuring equitable outcomes for rainbow communities
Smith, Johnpaul; Kennedy, Ann-Marie; Veer, Ekant - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 3, pp. 275-285
Persistent link: https://www.econbiz.de/10015138057
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Does a tick make it alright? : transgender and non-binary people's perspective and behaviour towards the Rainbow Tick
Smith, Johnpaul; Kennedy, Ann-Marie - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1688-1717
Persistent link: https://www.econbiz.de/10015194129
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Cover Image
Socially responsible (macro-social) marketing
Kennedy, Ann-Marie; Smith, Johnpaul - In: Journal of macromarketing 42 (2022) 4, pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
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