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Place marketing
Consumer behaviour
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Hotel industry
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Macau
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So, Siu-ian Amy
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International journal of hospitality management
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Branding destinations versus branding hotels in a gaming destination : examining the nature and significance of co-branding effects in the case study of Macao
Dioko, Leonardo Don A. N.
;
So, Siu-ian Amy
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 554-563
Persistent link: https://www.econbiz.de/10009503286
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