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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Faculty & research / Insead : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The forgotten side of marketing
Kalra, Ajay
;
Soberman, David A.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003944865
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