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~person:"Villas-Boas, J.Miguel"
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Villas-Boas, J.Miguel
Soberman, David A.
81
Soberman, David
35
Iyer, Ganesh
13
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8
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Operations research, Management science : OR MS ; the international literature digest
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OLC EcoSci
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A ORGANIZATIONAL DYNAMICS - The targeting of advertising - Ae: 140
Iyer, Ganesh
;
Villas-Boas, J.Miguel
;
Soberman, David
- In:
Operations research, Management science : OR MS ; the …
46
(
2006
)
4
,
pp. 375-376
Persistent link: https://www.econbiz.de/10007386701
Saved in:
2
The Targeting of Advertising
Iyer, Ganesh
;
Soberman, David
;
Villas-Boas, J.Miguel
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 461-476
Persistent link: https://www.econbiz.de/10006874866
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