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~subject:"Marktsegmentierung"
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Marktsegmentierung
Theorie
33
Theory
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Consumer behaviour
12
Konsumentenverhalten
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Competition
11
Wettbewerb
11
Preisdifferenzierung
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Price discrimination
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Marketing management
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Marketingmanagement
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Product differentiation
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Produktdifferenzierung
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USA
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United States
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Innovation
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Strategic management
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Strategisches Management
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Game theory
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Markenartikel
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Spieltheorie
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Dauerhafte Konsumgüter
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Durable goods
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Market entry
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Markteintritt
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New product development
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Preismanagement
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Pricing strategy
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Product quality
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Produktentwicklung
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Produktqualität
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Werbewirkung
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Market segmentation
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Preiswettbewerb
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Price competition
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Soberman, David A.
4
Pazgal, Amit I.
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Coughlan, Anne T.
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Lin, Yuanfang
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Faculty & research / Insead : working paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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Who is the winner in an industry of innovation?
Lin, Yuanfang
;
Pazgal, Amit I.
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 50-69
Persistent link: https://www.econbiz.de/10012506516
Saved in:
2
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2005
-
rev
Persistent link: https://www.econbiz.de/10002848767
Saved in:
3
Increasing compatibility as a competitive tool
Pazgal, Amit I.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826224
Saved in:
4
When is the best ship a leaky one? : Segmentation, competition and gray markets
Coughlan, Anne T.
;
Soberman, David A.
-
1998
-
(Rev. version of 98/09/MTK)
Persistent link: https://www.econbiz.de/10000992431
Saved in:
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