With the widespread prevalence of social media platforms, it is critical to consider students' attitudes and acceptance of these platforms to build potential understandings and deployments of these emerging technologies in education. The objective of the current paper is to explore these...

In today's connected world, social media is a sound business strategy that is embedded in an online network. It allows businesses to create customer engagement by helping them develop their brand, enhance their networking capacity, and increase their customer base. Marketers should take...

Purpose The paper aims to illuminate the relationship between attitude toward the hotel’s website (e-servicescape) and purchase intention. It proposes modeling the dimension of the hotel’s website, its impact on building attitude toward the website and the relations with purchase intention....