Linke, Jannis; Scharfenberger, Philipp; Stackmann, Jürgen - In: Marketing Review St.Gallen 40 (2023) 4, pp. 12-20
The study examines the experiences of 20 households adapting their mobility behaviour with the goal of lower-emission mobility over four months, using, e.g., shared mobility products. The results of 13 targeted interventions are described and combined into three key perspectives that need to be...