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  • Search: person:"Stackmann, Jürgen"
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Article 5
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
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German 2 English 2 Undetermined 1
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Stackmann, Jürgen 5 Koers, Martin 3 Mattes, Bernhard 3 Linke, Jannis 2 Scharfenberger, Philipp 2
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Automotive Management : Strategie und Marketing in der Automobilwirtschaft ; mit 34 Tabellen 1 Markenmanagement in der Automobilindustrie : die Erfolgsstrategien internationaler Top-Manager 1 Marketing Review St.Gallen 1 Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis 1 Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz 1
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ECONIS (ZBW) 3 EconStor 1 OLC EcoSci 1
Showing 1 - 5 of 5
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New Mobility in Everyday Life - Perspectives From 20 Households Examined Over Four Months
Linke, Jannis; Scharfenberger, Philipp; Stackmann, Jürgen - In: Marketing Review St.Gallen 40 (2023) 4, pp. 12-20
The study examines the experiences of 20 households adapting their mobility behaviour with the goal of lower-emission mobility over four months, using, e.g., shared mobility products. The results of 13 targeted interventions are described and combined into three key perspectives that need to be...
Persistent link: https://www.econbiz.de/10014566794
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New mobility in everyday life : perspectives from 20 households examined over four months
Linke, Jannis; Scharfenberger, Philipp; Stackmann, Jürgen - In: Marketing review St. Gallen : Marketingfachzeitschrift … 40 (2023) 4, pp. 12-20
Persistent link: https://www.econbiz.de/10014315038
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Ford - Emotionalisierung einer großen Traditionsmarke in Europa
Mattes, Bernhard; Stackmann, Jürgen; Koers, Martin - In: Markenmanagement in der Automobilindustrie : die …, (pp. 227-246). 2005
Persistent link: https://www.econbiz.de/10003215347
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Besser ankommen: Stellenwert und Gegenstand der Markenführung zur Repositionierung und Profilierung der Marke Ford
Mattes, Bernhard; Stackmann, Jürgen; Koers, Martin - In: Automotive Management : Strategie und Marketing in der …, (pp. 593-613). 2004
Persistent link: https://www.econbiz.de/10001797332
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MARKEN & UNTERNEHMEN - Traditionsmarke im Wandel
Mattes, Bernhard; Stackmann, Jürgen; Koers, Martin - In: Marketing-Journal : ein Magazin der Produktfamilie W & … 35 (2002) 6, pp. 22-29
Persistent link: https://www.econbiz.de/10006438426
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