Brink, Rene van der; Rusinowska, Agnieszka; Steffen, Frank - Groupe d'Analyse et de Théorie Économique Lyon … - 2009
A well known and established model in communication policy in sociology and mar- keting is that of opinion leadership. It is based on the idea of a two-step flow of communication. Opinion leaders are actors in a society who are able to affect the behavior of other members of the society called...