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Statistical distribution
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of advertising research
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Purposeful empiricism : how stochastic modeling informs industrial marketing research
McCabe, Jim
;
Stern, Philip
;
Dacko, Scott G.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009766109
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2
The power of before and after : how the dirichlet can analyze the sales impact of a promotional activity
McCabe, Jim
;
Stern, Philip
;
Dacko, Scott G.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 214-224
Persistent link: https://www.econbiz.de/10009618394
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