Search Results - person:"Stevenson, Thomas H."

Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis

Stevenson, Thomas H.; Swayne, Linda E. - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 101-122

Persistent link: https://www.econbiz.de/10009491962

Four decades of African American portrayals in magazine advertising

Stevenson, Thomas H. - In: Journal of business & economics research 7 (2009) 3, pp. 23-30

Persistent link: https://www.econbiz.de/10003848166

Four decades of African American portrayals in magazine advertising

Stevenson, Thomas H. - In: Journal of business & economics research 7 (2009) 3, pp. 23-30

Persistent link: https://www.econbiz.de/10009887051

An analysis of B2B ingredient co-branding relationships

Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952

Persistent link: https://www.econbiz.de/10003793438

An analysis of B2B ingredient co-branding relationships

Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952

Persistent link: https://www.econbiz.de/10008142999

An analysis of B2B ingredient co-branding relationships

Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-953

Persistent link: https://www.econbiz.de/10008897124

University Students’ Perceptions Regarding Ethical Marketing Practices: Affecting Change Through Instructional Techniques

Bodkin, Charles D.; Stevenson, Thomas H. - In: Journal of business ethics : JOBE 72 (2007) 3, pp. 207-228

Persistent link: https://www.econbiz.de/10007614485

A Six-Decade Study of the Portrayal of African Americans in Business Print Media: Trailing, Mirroring, or Shaping Social Change?

Stevenson, Thomas H. - In: Journal of current issues and research in advertising : … 29 (2007) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10008125736

Marketing financial services to Hispanic American consumers: a portfolio‐centric analysis

Stevenson, Thomas H.; Plath, D. Anthony - In: Journal of Services Marketing 20 (2006) 1, pp. 37-50

Purpose – To provide financial service marketers with information useful in targeting and marketing financial services to Hispanic American consumers. Design/methodology/approach – It profiles the changing demographics of the Hispanic American financial services market and, utilizing data...

Persistent link: https://www.econbiz.de/10014905090

Enhancing the business-to-business supply chain: Insights from partitioning the supply-side

Erevelles, Sunil; Stevenson, Thomas H. - In: Industrial marketing management : the international … 35 (2006) 4, pp. 481-492

Persistent link: https://www.econbiz.de/10007259850