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Subject
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Business ethics 1 Consumer behaviour 1 Consumer moralism 1 Consumer resistance 1 Corporate Social Responsibility 1 Corporate social responsibility 1 Economic ethics 1 Ethics 1 Ethik 1 Konsumentenverhalten 1 Marketing 1 Marketing criticism 1 Marketing ethics 1 Marketing moralism 1 Marketing theory 1 Marketingtheorie 1 Positive marketing 1 Unternehmensethik 1 Wirtschaftsethik 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Luedicke, Marius K. 1 Stoeckl, Verena E. 1
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Journal of business research : JBR 1
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ECONIS (ZBW) 1
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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
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