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Marketing machines at work : performing e-commerce by assembling, adjusting, and maintaining a complex market device
Fuentes, Christian
;
Stoopendahl, Patrik
- In:
Journal of marketing management : JMM ; journal of the …
41
(
2025
)
15/16
,
pp. 1754-1778
Persistent link: https://www.econbiz.de/10015526702
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