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Consumer behaviour 1 Internet marketing 1 Konsumentenverhalten 1 Online-Marketing 1 Social Web 1 Social web 1
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Free 1
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Book / Working Paper 1
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English 1
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Subasinghe, U. 1 Weerasiri, R. A. S. 1
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ECONIS (ZBW) 1
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The Impact of Social Media Marketing on Purchase Intention of Connected Consumers : A Study Based on Natural Ingredient-Based Personal Care Products
Subasinghe, U.; Weerasiri, R. A. S. - 2021
Personal Care has become a daily ritual for most individual’s world-over. With this widespread flair towards personal grooming, the search for natural remedies and natural ingredient-based products for personal care has also grown due to the health-conscious nature of most consumers. Within...
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