//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Sullivan, Mary W."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
USA
7
United States
7
Financial audit
5
Wirtschaftsprüfung
5
Competition
3
Sales promotion
3
Takeover
3
Theorie
3
Theory
3
Verkaufsförderung
3
Wettbewerb
3
Übernahme
3
1985-1997
2
Aggregate demand
2
Auditing
2
Brand
2
Consumer goods
2
Gesamtwirtschaftliche Nachfrage
2
Handelsmarke
2
Innovation
2
Internal auditing
2
Konsumgüter
2
Lagermanagement
2
Markenartikel
2
Marketingmanagement
2
Product design
2
Product differentiation
2
Produktdifferenzierung
2
Produktgestaltung
2
Section 404 audit fee premium
2
Store brand
2
Warehouse management
2
brand equity
2
1964-1992
1
1985
1
1985-1987
1
Antitrust
1
Antitrust law
1
Arzneimittel
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Sullivan, Mary W.
2
DeGraba, Patrick J.
1
Published in...
All
International journal of industrial organization
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Spillover effects, cost savings, R&D and the use of brand extensions
DeGraba, Patrick J.
- In:
International journal of industrial organization
13
(
1995
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10001183249
Saved in:
2
Brand extensions : when to use them
Sullivan, Mary W.
- In:
Management science : journal of the Institute for …
38
(
1992
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10001127118
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->