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The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles B.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
Saved in:
2
The long-term box office performance of sequel movies
Dhar, Tirtha
;
Sun, Guanghui
;
Weinberg, Charles
- In:
Marketing Letters
23
(
2012
)
1
,
pp. 13-29
Persistent link: https://www.econbiz.de/10010867872
Saved in:
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