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Search: person:"Suter, Mariana Bassi"
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Brand management
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Suter, Mariana Bassi
6
Borini, Felipe Mendes
3
Floriani, Dinorá Eliete
2
Maclennan, Maria Laura Ferranty
2
Barakat, Simone Ruchdi
1
Crescitelli, Edson
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Didonet, Simone Regina
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Giraldi, Janaina de Moura Engracia
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Pimentel, Pedro Chapaval
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Journal of business research : JBR
2
The journal of brand management : an international journal
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Journal of macromarketing
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ECONIS (ZBW)
6
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Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
2
The emergence of a new business approach in the fashion and apparel industry : the ethical retailer
Rudolph, Livia Tiemi Bastos
;
Suter, Mariana Bassi
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 367-383
Persistent link: https://www.econbiz.de/10014368391
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Country-of-origin image (COI) as a country-specific advantage (CSA) : scale development and validation of COI as a resource within the firm perspective
Suter, Mariana Bassi
;
Borini, Felipe Mendes
;
Floriani, …
- In:
Journal of business research : JBR
84
(
2018
),
pp. 46-58
Persistent link: https://www.econbiz.de/10011802600
Saved in:
5
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
6
Challenges to the internationalisation of the Brazilian fashion industry
Maclennan, Maria Laura Ferranty
;
Suter, Mariana Bassi
; …
- In:
International journal of export marketing
1
(
2016/2017
)
4
,
pp. 377-395
Persistent link: https://www.econbiz.de/10011859934
Saved in:
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