Kurajdova, Klaudia; Táborecka-Petrovicova, Janka - In: International Review of Management and Marketing 5 (2015) 1, pp. 9-25
In today’s highly informed, competitive and saturated market, a key to success of any business depends on knowing consumer and his consumption patterns and recognizing and understanding factors influencing his decision-making for the purpose of developing an attractive offer of products,...
