Companies and academics rarely account for balancing the risk and reward in a customer portfolio of a firm. Unlike a stock portfolio where both measures are taken into account, many people tend to look only at the customers' average profit value. Applying financial portfolio management...

This paper draws on the quality profitability emphasis framework of Rust, Moorman, and Dickson (2002) (Rust, Roland T., Christine Moorman, Peter R. Dickson. 2002. Getting returns from service quality: Revenue expansion, cost reduction, or both. J. Marketing 66 (October) 7-24.) to examine the...

This article reports on a marketing initiative at a pharmaceutical company to redesign its distribution network. Distribution affects a firm's cost and customer satisfaction and drives profitability. Using a nonlinear mixed-integer programming model, the authors develop a distribution network...

This paper considers a two-machine flow shop scheduling problem with deteriorating jobs in which the processing times of jobs are dependent on their starting times in the sequence. The objective is to minimize the weighted sum of makespan and total completion time. To analyse the problem, we...