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  • Search: person:"Tajtáková, Mária"
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Year of publication
Subject
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Arts 3 Kunst 3 Slovakia 3 Slowakei 3 Economic crisis 2 Marketing management 2 Marketingmanagement 2 Wirtschaftskrise 2 consumer behaviour 2 Bewertung 1 Consumer behaviour 1 Cultural sector 1 Cultural tourism 1 Culture 1 Customer analysis 1 Data Mining 1 Data mining 1 EU countries 1 EU-Staaten 1 Evaluation 1 Global economic crisis 1 Konsumentenverhalten 1 Kultur 1 Kultursektor 1 Kundenanalyse 1 Lipstick effect 1 Management information system 1 Management-Informationssystem 1 Market segmentation 1 Marktsegmentierung 1 Music industry 1 Musikwirtschaft 1 Students 1 Studierende 1 cross-border visitors 1 culture and the arts 1 outdoor cultural consumption 1 performing arts 1
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Online availability
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Free 2 Undetermined 2
Type of publication
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Article 11 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4
Language
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English 7 Undetermined 5
Author
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Tajtáková, Mária 10 Arias-Aranda, Daniel 6 Filo, Peter 3 Abad-Grau, María M. 2 Zák, Štefan 2 France, Jonathan 1 Janka, Kopaničová 1 Lehouelleur, Sophie 1 McAteer, Nick 1 Mária, Tajtáková 1 Rampton, James 1 Tajtakova, Maria 1 Zuzana, Francová 1 Žák, Štefan 1
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Institution
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Directorate-General for Education and Culture 1 ECORYS 1
Published in...
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International journal of business environment : IJBE 3 The service industries journal 3 Megatrend review : the international review of applied economics 2 Ekonomický časopis : časopis pre ekonomickú teóriu, hospodársku politiku, spoločensko-ekonomické prognózovanie 1 Studia Commercialia Bratislavensia 1 The Service Industries Journal 1
Source
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ECONIS (ZBW) 5 OLC EcoSci 5 RePEc 2
Showing 1 - 10 of 12
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The lipstick effect and outdoor cultural consumption in Slovakia in times of crisis
Tajtáková, Mária; Žák, Štefan; Filo, Peter - In: Ekonomický časopis : časopis pre ekonomickú … 67 (2019) 6, pp. 607-628
Persistent link: https://www.econbiz.de/10012156291
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Ex-post evaluation of the 2013 European capitals of culture : final report
McAteer, Nick (contributor); Rampton, James (contributor);  … - Directorate-General for Education and Culture; ECORYS - 2015
This report sets out the findings of an ex post evaluation of the European Capitals of Culture (ECoC) action in 2013, focussing on the two cities hosting the title, Košice in Slovakia and the Marseille-Provence area in France. The evaluation explores the implementation of both ECoC throughout...
Persistent link: https://www.econbiz.de/10015297308
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Shifts in audience development strategies in the times of economic crisis
Tajtáková, Mária; Zák, Štefan; Filo, Peter - In: Megatrend review : the international review of applied … 9 (2012) 1, pp. 125-139
Persistent link: https://www.econbiz.de/10009664060
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Shifts in audience development strategies in the times of economic crisis
Tajtáková, Mária; Zák, Štefan; Filo, Peter - In: Megatrend review : the international review of applied … 9 (2012) 1, pp. 125-139
Persistent link: https://www.econbiz.de/10010048846
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Cross-border Cultural Tourism in Europe: Drivers for Cross-border Travels for the Performing Arts
Mária, Tajtáková; Janka, Kopaničová; Zuzana, Francová - In: Studia Commercialia Bratislavensia 3 (2010) 9, pp. 118-126
The aim of this paper is to examine the drivers for cross-border tourist exchanges between the two closest capitals in Europe - Bratislava (Slovakia) and Vienna (Austria). We focus on the field of cultural tourism in view of the cross-border visits to two major performing arts institutions - the...
Persistent link: https://www.econbiz.de/10011008067
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Machine learning methods for the market segmentation of the performing arts audiences
Abad-Grau, María M.; Tajtáková, Mária; … - In: International journal of business environment : IJBE 2 (2008/09) 3, pp. 356-375
Persistent link: https://www.econbiz.de/10003849637
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Machine learning methods for the market segmentation of the performing arts audiences
Abad-Grau, María M.; Tajtáková, Mária; … - In: International journal of business environment : IJBE 2 (2008/09) 3, pp. 356-375
Persistent link: https://www.econbiz.de/10009878414
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Targeting university students in audience development strategies for opera and ballet
Tajtáková, Mária; Arias-Aranda, Daniel - In: The service industries journal 28 (2008) 1/2, pp. 179-191
Persistent link: https://www.econbiz.de/10003733070
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Targeting university students in audience development strategies for opera and ballet
Tajtáková, Mária; Arias-Aranda, Daniel - In: The Service Industries Journal 28 (2008) 2, pp. 179-191
In this paper, an analysis of the attitudes of university students towards opera and ballet is made under the framework of audience development strategies for the performing arts. By studying the main motivations, interests, attendance, barriers and expectation, a basis for the development of an...
Persistent link: https://www.econbiz.de/10010973622
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Targeting university students in audience development strategies for opera and ballet
Tajtáková, Mária; Arias-Aranda, Daniel - In: The service industries journal 28 (2008) 2, pp. 179-192
Persistent link: https://www.econbiz.de/10007915202
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