Search Results - person:"Teah, Kevin"

Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance

Teah, Kevin; Sung, Billy; Phau, Ian - In: Journal of fashion marketing and management 27 (2023) 5, pp. 784-809

Persistent link: https://www.econbiz.de/10014430514

The present and future of the luxury-sustainability paradox

Teah, Kevin; Cheah, Isaac; Shimul, Anwar Sadat - In: Luxury marketing, sustainability and technology : the …, (pp. 135-149). 2023

Persistent link: https://www.econbiz.de/10014484482

CSR motives on situational scepticism towards luxury brands

Teah, Kevin; Sung, Billy; Phau, Ian - In: Marketing intelligence & planning 40 (2022) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10013172878

CSR motives on situational scepticism towards luxury brands

Teah, Kevin; Sung, Billy; Phau, Ian - In: Marketing Intelligence & Planning 40 (2021) 1, pp. 1-17

Purpose: The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence situational scepticism towards luxury brands and its effects on brand resonance, resilience to negative information and consumer advocacy of luxury brands. The moderating...

Persistent link: https://www.econbiz.de/10012641571

Building blocks of the luxury jewellery industry : conversations with a CEO

Pereira, Beulah; Teah, Kevin; Sung, Billy; Teah, Min - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 4, pp. 817-829

Purpose: The purpose of this paper is to conduct an in-depth interview with the Chief Executive Officer (CEO) of Larry Jewelry, a luxury jeweller with boutiques in Hong Kong and Singapore. Given the ever-evolving luxury jewellery market in South East Asia, it is paramount to understand the...

Persistent link: https://www.econbiz.de/10012065914