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Journal of international food & agribusiness marketing
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Do consumer values affect the effectiveness of print ads? : an experimental study in dairy industry
Askarifar, Kazem
;
Nekooeezadeh, Maryam
;
Tehrani, Pegah …
- In:
Journal of international food & agribusiness marketing
37
(
2025
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10015519673
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