Theng Lau, Geok; Razzaque, Mohammed A.; Ong, Angeline - In: Journal of Business & Industrial Marketing 18 (2003) 1, pp. 82-103
Owing to the complexity of the task and the risks inherent in it, the effectiveness of any organizational buying decision largely depends on the information available for the decision‐makers’ use. Within any typical organization, flow of the information needed in the decision‐making...