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Search: person:"Theodoropoulos, Anastasios"
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Consumer behaviour
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Consumer switching intentions
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European Sport management quarterly : ESMQ
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Linking sport team sponsorship to perceived switching cost and switching intentions
Parganas, Petros
;
Papadimitriou, Dimitra
; …
- In:
European Sport management quarterly : ESMQ
17
(
2017
)
4
,
pp. 457-484
Persistent link: https://www.econbiz.de/10011773353
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