Purpose This study aims to investigate how message sidedness affects the impact of fake news posted on social media on consumers' emotional responses. Design/methodology/approach The study involves a face-tracking experiment in which 198 participants were exposed to different fake news messages...

Purpose: The current study postulated that fans' social identities (derived from the team sport clubs of which they perceive themselves to be members) coexist with their personal identities (derived from views of themselves as unique, individual sport fans). The study examined the relationship...

Purpose: The growing proportion of older fans and their potential economic value have increased the need for an improved understanding of age differences in fan behaviour. Building on socioemotional selectivity theory, the current study examines the impact of age differences on fan hatred as...

Purpose: This study, an empirical research, aims to construct and validate a new love-hate scale for sports fans and tested its antecedents and consequences. Design/methodology/approach: The scale was designed and validated in three separate empirical survey studies in the context of Israeli...

This netnography of word-of-mouth (WOM) conversations in a popular motherhood online-community emphasizes the relational and communal nature of WOM. Based on an ethnomethodological analysis of WOM conversations, we show that word-of-moms conversations are social acts: collective achievements...

Although researchers and practitioners have access to a growing body of evidence on the effects of electronic word-of-mouth (eWOM) frequency and valence, a more detailed understanding of eWOM content is needed in order to better influence these social media-enabled conversations. Based on an...

Purpose: The purpose of this paper is to investigate how peer-to-peer word-of-mouth (PPWOM) conversations evolve over time because of the dynamic social nature of the community in which they take place. Design/methodology/approach: This study analyzed PPWOM conversations in an online community...