Search Results - person:"Tolon, Metehan"

Multi-criteria decision making in the fuzzy front-end innovation process

Çubukcu, Ahmet; Tolon, Metehan - In: International journal of business innovation and … 34 (2024) 4, pp. 535-553

Persistent link: https://www.econbiz.de/10015062936

The Effects of Information Overload on Consumer Confusion : An Examination on User Generated Content

Özkan, Erdem; Tolon, Metehan - 2015

The aim of this study is to determine the effects of information overload on consumer confusion in User-Generated Content (UGC) environments and to find whether consumers’ final buying decisions are affected by the confusion. In this respect, consumer data gathered online was analyzed by means...

Persistent link: https://www.econbiz.de/10014130911

Does gender matter? : considering gender of service in the airline industry

Kurtulmuşoğlu, Feride Bahar; Can, Gülin Feryal; … - In: Journal of air transport management 70 (2018), pp. 73-82

Persistent link: https://www.econbiz.de/10011883663

A voice in the skies : listening to airline passenger preferences

Kurtulmuşoğlu, Feride Bahar; Can, Gülin Feryal; … - In: Journal of air transport management 57 (2016), pp. 130-137

Persistent link: https://www.econbiz.de/10011610839

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

Eser, Zeliha; Isin, F. Bahar; Tolon, Metehan - In: Journal of marketing management : MM 27 (2011) 7/8, pp. 854-868

Persistent link: https://www.econbiz.de/10009310361

Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing

Eser, Zeliha; Isin, F. Bahar; Tolon, Metehan - In: Journal of marketing management : MM 27 (2011) 7, pp. 854-869

Persistent link: https://www.econbiz.de/10009252646