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Does disclosing commercial intention benefit brands? : mediating role of perceived manipulative intent and perceived authenticity in influencer hidden advertising
Shen, Pengyi
;
Nie, Xuan
;
Tong, Congcong
- In:
Journal of research in interactive marketing : …
19
(
2025
)
4
,
pp. 673-693
Persistent link: https://www.econbiz.de/10015416721
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