Search Results - person:"Tran Viet Tam"

Identifying gamification factors for digital banking service users in Vietnam : extending TAM model with gamification and perceived value

Tran Viet Tam; Nguyen Hoang Tien; Bańka, Michał - In: Cogent business & management 11 (2024) 1, pp. 1-15

This study explores the influence of gamification on level of acceptance of digital banking by users in Vietnam. Thence, the level of impact, the theoretical contributions and practical values for policy makers are determined. Research hypotheses are developed base on the original TAM model...

Persistent link: https://www.econbiz.de/10015446736

Identifying gamification factors for digital banking service users in Vietnam: Extending TAM model with gamification and perceived value

Tam, Tran Viet; Tien, Nguyen Hoang; Banka, Michal - In: Cogent Business & Management 11 (2024) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10015457076