Ozdemir, S.; Trott, P.; Hoecht, A. - In: International Journal of Bank Marketing 26 (2008) 4, pp. 212-236
Purpose – This study aims to identify perceptual, experience related, demographic, socio‐economic and situational characteristics of internet banking adopters and non‐adopters. In particular, perceptual differences between IB adopters and non‐adopters are to be examined....