Purpose – The purpose of this study is to attempt to explore how host governmental restriction and interfirm trust influence telecommunications operators (telcos) to choose international telecommunications alliance forms among equity alliances, relational alliances and recurrent alliances in...

Making use of event-study methodology, we assess how a new route announcement affects an airline's stock market value. In addition, it verifies that route strategy and entry strategy contribute to the direction and magnitude of the stock market reaction. With respect to route strategy, both...

Purpose – The purpose of the paper is to examine perceptions of unfairness and accompanying cognitive and emotional outcomes exhibited by present versus prospective customers when faced with targeted promotions. The targeted promotions were designed to be alternatively advantageous or...

Retailing environments have gone through physical changes and the Internet revolution which intensifies price search and comparison behaviour, however, what customer characteristics -- demographics or psychographics -- affect price searching and recall? Further, what changes the relationship...