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  • Search: person:"Tsao, Wen-Yu"
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Year of publication
Subject
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Theorie 2 Theory 2 Commitment-trust theory 1 Competitive Advantage 1 Competitive advantage 1 Consumer behaviour 1 Fashion 1 Impulsive purchase 1 Innovation 1 Innovation and market differentiation 1 Innovation diffusion 1 Innovationsdiffusion 1 Konsumentenverhalten 1 Mode 1 Motivation 1 Online Habit 1 Sales promotion 1 Stickiness 1 Verkaufsförderung 1 Wettbewerbsvorteil 1 cost saving 1 diffusion theory 1 expectancy confirmation theory (ECT) 1 fashion 1 intention to propagate 1 playfulness 1 satisfaction 1 time and money available 1 utilitarian motivation 1
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Online availability
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Undetermined 2
Type of publication
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Article 5
Type of publication (narrower categories)
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Article in journal 3 Aufsatz in Zeitschrift 3
Language
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English 4 Undetermined 1
Author
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Tsao, Wen-Yu 3 Tsao, Wen-yu 2
Published in...
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Journal of promotion management : JPM 2 Journal of promotion management : innovations in planning and applied research 1 Journal of retailing and consumer services 1 Online Information Review 1
Source
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ECONIS (ZBW) 3 OLC EcoSci 1 Other ZBW resources 1
Showing 1 - 5 of 5
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An assessment of propagation stickers in line services to promote : toward a new model of diffusion theory
Tsao, Wen-Yu - In: Journal of promotion management : innovations in … 25 (2019) 1, pp. 20-42
Persistent link: https://www.econbiz.de/10012179011
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Building the long bridge between visitors and customers through online general reviews
Tsao, Wen-Yu - In: Online Information Review 43 (2019) 2, pp. 201-218
Purpose: Many reviews on the internet are contributed their time to evaluate which are largely transparent generally; however, How are these information valuable and useful to visitors before making a purchasing decision? As the reason, there is a need to understand the distal path of visitors...
Persistent link: https://www.econbiz.de/10012078680
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Enhancing competitive advantages : the contribution of mediator and moderator on stickiness in the LINE
Tsao, Wen-yu - In: Journal of retailing and consumer services 21 (2014) 6, pp. 933-941
Persistent link: https://www.econbiz.de/10010437730
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Application of expectation confirmation theory to consumers' impulsive purchase behavior for products promoted by showgirls in exhibits
Tsao, Wen-yu - In: Journal of promotion management : JPM 19 (2013) 3, pp. 283-298
Persistent link: https://www.econbiz.de/10009787541
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Application of Expectation Confirmation Theory to Consumers Impulsive Purchase Behavior for Products Promoted by Showgirls in Exhibits
Tsao, Wen-Yu - In: Journal of promotion management : JPM 19 (2013) 3, pp. 283-298
Persistent link: https://www.econbiz.de/10010140358
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