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Search: person:"Tu, Lingjiang"
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Tu, Lingjiang
5
Zhang, Yinlong
3
Gao, Huachao
2
Khare, Adwait
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Kwon, JaeHwan
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Pullig, Chris
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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"We" spend more than "I" : the impact of self-construal on parental education spending
Tu, Lingjiang
;
Gao, Huachao
;
Zhang, Yinlong
- In:
Journal of business research : JBR
186
(
2025
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015149296
Saved in:
2
Heart or mind? : the impact of power distance belief on the persuasiveness of cognitive versus affective appeals in education marketing messages
Tu, Lingjiang
;
Kwon, JaeHwan
;
Gao, Huachao
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012801851
Saved in:
3
Penny wise and pound foolish? : how thinking style affects price cognition
Tu, Lingjiang
;
Pullig, Chris
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 261-273
Persistent link: https://www.econbiz.de/10011876283
Saved in:
4
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
5
A short 8-item scale for measuring consumers’ local–global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-43
Persistent link: https://www.econbiz.de/10009846342
Saved in:
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