Brunner, Manuel; Bachmann, Nadine; Thienemann, Ann-Kristin - In: Journal of open innovation : technology, market, and … 11 (2025) 3, pp. 1-10
The Business Model CANVAS is a widely adopted business model creation, visualization, and analysis framework. The CANVAS focuses on target customers but fails to consider the intermediaries situated between these target customers and end customers, especially consumers who are not directly...
