Galati, Antonino; Tinervia, Salvatore; Tulone, Antonio; … - In: International Journal of Wine Business Research 31 (2019) 2, pp. 260-278
Purpose: The purpose of this paper is twofold: first, to identify distinct organisational models in a sample of firms operating in the wine industry; and second, to identify the main internal resources that characterise those firms most motivated towards the adoption of social media (SM) tools...