Groskovs, Sergejs; Ulhøi, John P. - In: Journal of Business Strategy 40 (2019) 4, pp. 3-10
Purpose: It does not always take a heroic CEO to initiate a major transformation such as business model innovation. A middle manager with a personal drive and a sense of need for change may well jump-start this process. This paper aims to offer a simple framework and a set of practical...