Purnamasari, Pupung; Umiyati, Indah - In: Cogent Business & Management 11 (2024) 1, pp. 1-19
Greenwashing (GW) is a common business strategy employed by modern-day firms to realize sustainability and financial goals. However, the puzzle of whether GW and underlying conditions essential to improve the financial performance (FP) remains unresolved. This study aims to empirically...