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Open service innovation in the global banking industry : inside-out versus outside-in strategies
Gianiodis, Peter T.
;
Ettlie, John E.
;
Urbina, Jose J.
- In:
Academy of Management perspectives : AMP
28
(
2014
)
1
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010353581
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