Objective: The objective of this article is to examine some factors that affected the acceptance of digital banking services among consumers in Vietnam during the COVID-19 pandemic. Research Design & Methods: A research model was proposed based on the unified theory of acceptance and use of...

This research aims at examining determinants of battery electric vehicle (BEV) purchase in Vietnam market from both self-interested and pro-environmental perspectives. Data collected from 200 BEV drivers show that purchase intention is positively affected by self-interested factors such as...

Internal marketing (IM) has become essential in service industries since employees are considered critical to excel in customer service due to fierce competition. Previous studies have examined and proved the role of IM in retaining happy and loyal customers in a variety of industries. However,...

This research aims at examining determinants of battery electric vehicle (BEV) purchase in Vietnam market from both self-interested and pro-environmental perspectives. Data collected from 200 BEV drivers show that purchase intention is positively affected by self-interested factors such as...